The Proud Group is already firmly established as one of the leading lights in the world of privately funded photographic galleries. It also owns a successful music venue in the shape of Proud Camden, but apparently the company decided now was the time for something new.
On the 18th November 2009, Proud will Rock and Roll into Chelsea with the opening of its Proud Gallery on 161 Kings Road. Since launching in 1998, Proud Galleries have gained a reputation for hosting some of the best exhibitions on popular culture around. They hope to continue and further this reputation with the opening of Proud Chelsea, and what better way to kick off, than with a photographic tribute to a true legend of rock and roll. Elvis Presley may have ‘left the building’ a long time ago, but he’s very much alive and well in print through the launch exhibition ‘Elvis at 21: From New York To Memphis’. This will be the first time this photographic archive has been seen in the UK, and it sounds like Alfred Wertheimer’s collection is pretty special. Alfred Wertheimer began his career as a struggling freelancer, and it was during this time he got assigned to do a one day press shoot with a 21 year old, soon to be famous, Elvis Presley. Alfred must have had good instincts, as along with the required record label shots, he also took some behind the scenes shots, which now make up the ‘Elvis At 21: Memphis To New York’ collection.
These photos have become widely known as one of the most unique collections of their kind. They showcase Elvis before his image went under record company control, and are widely thought of to be some of the most relaxed and honest photos around. Viewing is sure to be a treat for all music/photographic/Elvis fans, who can see the exhibition at Proud Chelsea from November 18th until January 31st 2010.
For more information on this exhibition, other Proud Gallery or Music events, please visit www.proud.co.uk