The British rapping sensation Plan B has landed four awards at the 2010 UK Music Video Awards. The rapper claimed the four awards for best pop video, and best art direction for Prayin’, as well as best cinematography and best styling for Stay Too Long. Grammy-awards-winners OK Go took home the gong for best video of the year for their This Too Shall Pass film. This video featured a domino effect style sequence of events which ended with band being soaked with paint. This video by the US band has been viewed over 18 million times on Youtube.
This video was also given the award for best rock video. It features a gigantic Rude Goldeberg machine, where marbles, desk fans and car tires trigger increasingly complex stunts, including a piano falling from the roof and the destruction of a television. The man who directed the Plan B videos, Daniel Wolfe was also given the award for best director. Garh Jennings and Nick Golsmith who are also known as Hammer & Tongs were awarded the icon award for their contribution to the industry. The pair have made incredible and eye catching videos for artists such as Supergrass, Fatboy Slim and Vampire Weekend. Their most famous promo clip was for Blur’s Coffee & TV, this was an animation which told the story of a milk carton who falls in love.