/Official Charts Company shakes up rules to stop so called ‘Ed Sheeran effect’

Official Charts Company shakes up rules to stop so called ‘Ed Sheeran effect’

The Official Singles Chart is getting a structural shake up.

According to the Official Charts Company, the changes are designed to “Ensure the chart continues to be a showcase for the new hits and talent which are the lifeblood of UK music”.

The aim is to support new talent progressing up the chart, without potential hits being inhibited by older tracks or album tracks by big-name artists.

The rule adjustments are expected to boost the number of new chart tracks by about 10%. With music fans often now streaming records in full on repeat, including the likes of Ed Sheeran – whose 2017 album propelled 16 songs into the Top 20 singles chart – it has become increasingly difficult for newer talent to break through