View Full Version : Eurosonic Noorderslag: Speakers, Norway Success, ETEP Results

15-09-2010, 01:58 AM
Eurosonic Noorderslag is Europe's premiere live music industry conference and showcase festival for European talent, taking place in the picturesque university town of Groningen the Netherlands from 12th - 15th January 2011.

For this special 25th edition, Eurosonic Noorderslag is proud to present two keynote speakers from America. The first being Bob Lefsetz, whose provocative industry email newsletter provides an independent, sometimes visionary, take on the state of the music business around the world. And the second, US journalist Fred Goodman who has extensive knowledge of the industry and with his ability to access people "in the know", he has been dissecting the global music industry woes and exposing in details its colorful characters. Expect an hour full of revelations, provocative views and entertaining anecdotes with one of the music industry's foremost chroniclers.

The event will also start a day earlier on Wednesday 12th January and will feature the European Border Breakers Awards (open for all delegates) and the European Festival Awards (Festivals and Promoters only). Both events will take place in the evening. The conference starts on Thursday and during the three day program over 100 panels and meetings will address the current developments and state of affairs within the European music industry, focusing on European music, touring, festivals, the (live) music industry and media developments. The conference also features industry meetings by: Yourope, the European Broadcasting Union (EBU), European Talent Exchange Program (ETEP), The European Export Office(s) and Network Europe.

Norwegian artist success at Eurosonic:
Norway was chosen as focus country for Eurosonic 2010, with 22 acts performing showcases during the event and as a result more than 80 festival shows and 40 club shows and tours have been offered to the Norwegian artists. Several acts also ended up with agent representation in new territories and received massive press interest and radio airplay. At least 15 agent deals were signed during or after the event. This is especially important, as these deals will generate business for a longer period of time and has given artists a wide variety of valuable exposure, which in turn will increase the interest in Norwegian music in the European market.

One example of an act that obtained great results from Eurosonic 2010 is The Megaphonic Thrift. They were offered 8 festival shows and signed a deal with an agent for Europe, which in turn resulted in 35 shows. They also got UK radio airplay after the Eurosonic gig. Another example is the jazz-metal band Shining, who received 15 festival offers and two tours, in addition to massive mainstream press coverage and increased record sales in the Benelux territory.

This proves that Eurosonic has become a very important arena for Norwegian bands in alternative genres.

"Eurosonic is by far the most important European festival for people in the live music industry" says Vegard Strømsodd of Amber Booking, who represented the five acts Shining, Audrey Horne, Rockettothesky, The Low Frequency In Stereo and Major Parkinson at Eurosonic 2010.

Artists that performed at Eurosonic 2010 were; Audrey Horne, Mari Boine, Diskjokke, Donkeyboy, Harrys Gym, I Was a King, Jarle Bernhoft, Kaizers Orchestra, Kvelertak, Major Parkinson, Marit Larsen, The Megaphonic Thrift, Monolithic, Noora Noor, Pony the Pirate, Rockettothesky, Serena Maneesh, Shining, Sivert Høyem, The Low Frequency In Stereo, Ungdomskulen, Wardruna.

For more info visit the Music Export Norway site Music Export Norway (http://www.musicexportnorway.no/norway-invaded-groningen.4666192-149133.html)

Updated ETEP Results:
As the exchange and support of new European music in Europe is one of the main goals of Eurosonic Noorderslag, the special European Talent Exchange Program (ETEP) was introduced in 2003. Each year ETEP brings together the leading European festivals, radio and other media and stimulates them to 'exchange' a selection of artists and since the start of the ETEP program in 2003 a total of 1145 shows by 418 European artists were presented at the 60 ETEP festivals (2003 - 2010). The top 2 acts in 2010 were Mercury Prize winners the XX and Iceland's FM Belfast. To see the full results click here ETEP | European Talent Exchange Program (http://www.etep.nl)

European Festival Awards:
With hundreds of festivals being nominated, fans are getting themselves ready for the first round of voting when the longlists are announced. Over the following weeks, hundreds of thousands of votes will be cast as festival-goers and expert industry juries select their favourite events for categories such as Best Major, Medium and Small Festival, Best Indoor Festival, Artist's Favourite European Festival, and Best European Festival Line-up.

Following its successful debut at 2010's Eurosonic Noorderslag, the European Festival Awards, produced in co-operation with Yourope and Virtual Festivals Europe, returns as a key opening event, this time at the larger Stadsschouwburg venue, where festival organisers from across the continent will gather to find out who's won, and celebrate the achievements of the past 12 months at a special gala ceremony. The event builds on the success of the UK Festival Awards, which has been running since 2004. For more information, see Home Page - UK Festival Portal (http://www.festivalawards.com)

Popview Music Photography Competition:
In January 2011 the fourth edition of the Popview Music Photography Exhibition will take place at the Noorderlicht photo gallery in Groningen. Every year Popview showcases the artistic work of ten upcoming European music photographers and working together with EuroSonic Noorderslag the best photographer is presented the Lex van Rossen Award. With this award the organizers want to encourage young music photographers in Europe and winners from the past three years are Annie Hoogendoorn, Graham Smith and Tom Verbruggen. The Popview competition is open for all photographers under 35 years, please see Home - Popview + Lex van Rossen Award (http://www.popview.eu) for more details. The deadline for entries is 1st October 2010.

Register for EuroSonic Noorderslag:
To attend Eurosonic Noorderslag as a conference delegate you need to be registered. Registration rates go up as the event gets closer, so book early and save! To register click here Register (http://www.eurosonic-noorderslag.nl/en/conference/about/register/)

Rates & deadlines:
All Early Bird passes are sold out
Medium €235 - register before 15 October
Late €275 - register before 17 December
Walk-up € 295 - from 17 December onwards